Instagram Marketing Tips for Growing Your audience
With the increase in the use of smartphones and social media, everyone is on social media connected with others. I’m sure you already are on Instagram or at least know what it is. With such a huge number of people using this app, this is one of the biggest platforms currently for any virtual activity, like marketing.
So Instagram marketing is a type of social media marketing, that includes promoting a brand on Instagram. This social media platform helps various brands connect with a massive audience, increase brand awareness and boost sales.
Instagram has over 1 billion active users every month, which makes it the second-largest social media platform, after Facebook. This makes it a very large and useful platform to connect.
This is something you must see around you every day. Someone clicking selfies to upload on Instagram stories, clicking pictures of food before eating and so on…It has become a routine for many. Many brands use Instagram to advertise their products and services after seeing how massive this platform’s audience is.
If you are someone who wants to use Instagram for Marketing, you have come to the right place as today we are going to talk about the things you need to know if want to get into Instagram Marketing.
So keep scrolling to know more…
Instagram is very useful for business owners and has lots of benefits.
Top Benefits of Instagram for Businesses
These are four ways in which Instagram can be used positively for your business.
- Brand Strengthening
Instagram marketing works very well for brand awareness. 83% of users agree that the social network helps them discover new products and services. It’s even better that people show more trust in the brands that are presented on Instagram. It gives the brand some kind of validity.
More than 74 % of Instagram users consider brands with Instagram accounts relevant and 78% see them as popular brands. In contrast, brands that do not have an Instagram account and likely to be avoided by potential clients or customers.
- Improved Engagement
Social media platforms are one of the best channels to maintain good relationships with customers. They allow you to get proper feedback from your audience through likes and comments, get them with gripping content, notify them about special deals and more.
In turn, Instagram works for better customer engagement than other social media platforms. Generally, a photo on Instagram gets around 23% more engagement than a post on Facebook even though the latter platform has twofold more active users.
- Enlarged Sales
We are well aware of the fact that the Instagram audience makes purchases willingly. This purchasing audience is gigantic- about 11% of social media users in the US shop on Instagram.
Knowing about this quirkiness, Instagram lets businesses make the most of this platform. Instagram offers a robust set of tools that allows all users to shop right from Instagram. Among these are links in Instagram stories, shopping tags ads and much more.
- Audience Growth Opportunities
Instagram posts your businesses and plants reach by letting you define your target audience accurately. This opportunity is available on Instagram ads manager thanks to its audience targeting options. With them, you can precisely pinpoint the most suitable audience according to the demographic data, interest, behaviour and much more.
Also, it’s good that Instagram ads manager provides you with robust retargeting options. Targeting and retargeting multiple times allows you to not only drive more qualified Instagram leads but also brings leads from other channels down the sales path effectively.
So to sum it all up, Instagram marketing strengthens your brand, gets you a willing-to-buy audience and keep them engaged with your business. Keep reading if you want to get maximum value from this blog.
Top Instagram Marketing Tips you can’t afford to ignore
- Use a Business Account
If you are a business owner, make sure you have a business account, not a private account. This will give you a range of tools you can use, and you will be able to track your performance and see analytics of the same.
- Instagram Insights
- Instagram ads
- Instagram Shopping
- Primary and secondary messaging inboxes
- The contact information like Gmail ID, and a call-to-action button on your profile
A creator account has a list of benefits for influencers and content creators. But for most marketers, a business account is where they get most of the things done. Go back to your Instagram account and convert your account if you haven’t already done so.
- Define your goals clearly
All social media platforms are like tools that you cannot use effectively and efficiently if you don’t know what it is that you are trying to build. Instagram marketing can have different meanings to different marketers.
So make sure your brand brief and your goal are very clear when you’re trying to market yourself on Instagram.
- Know your audience well
You need to know your target audience well so that you can plan and execute your marketing strategies accordingly. Knowing your target audience well will help you to precisely target that group of people that will be interested in your brand.
You should also be aware of facts like the most active Instagram users are from age 18 to 29. This will help you create and upload content on social media according to their liking and preference.
- Optimize your profile
Optimising your profile is very essential to market yourself well. You will get a small space to write a little about yourself i.e. in your Bio. Make sure it’s catchy yet informative so that when people read your Bio when they come to your profile for the first time they should know why they should be following you, interacting with you and should be interested in your brand.
You will also get the chance to create your identity by using your name, username, by adding your website, contact information and more.
- Choose the right profile photo
Choosing the right profile photo can at times be more important than writing an interesting bio. Your profile photo is the first thing an Instagram user is going to see and depending upon whether they find it attractive or not, they will be clicking on your profile and reading your bio. if your profile photo is not attractive, then many people may just scroll down your profile when seen in suggestions. Make sure your profile photo is not only catchy but is also conveying what your business is about accurately.
- Create visually compelling content
Humans are visual beings who are more likely to be attracted to visually attractive content. Most people will be less interested in reading and more interested in seeing visuals like photographs, illustrations, colours etc. If it has many aesthetic visuals and nice colours, people will be more attracted to it and will spend more time on your profile. But if your Instagram profile has more textual content and it’s not visually appealing then they may just scroll away from your profile. So make sure that respective of whether you want to use textual content or not, your profile should look aesthetic with attractive colours and content. In short, your Instagram page should be visually appealing.
You can upload content like behind the scenes, images, reels, videos, quotes and instructional posts.
- Establish your brand’s “look” on Instagram
Before we talked about how important it is for your Instagram page to be visually appealing. But you should know that it is also important for your brand to have a unique look and feel to it. You can choose whatever you feel you like for your brand and according to that, you can continue posting content on your page. Make sure you follow the same theme and pattern. This gives your brand a unique identity on the platform where people can immediately recognise your brand just by the content.
- Write captivating captions
Make sure you use smart and captivating captions in your posts so your audience feels compelled to know more about your brand its products. The more attractive your captions and copy are, the better it is.
- Use hashtags wisely
Using correct hashtags can make a big difference in your audience reach. Your posts can reach your target audience who may be more interested in your brand service or products. Use hashtags like #beauty #beautyproducts #skincare if that’s what your brand is about. Use #travel #trekking #*name of city/place* #hillstation types of hashtags if required. Do proper research on Instagram hashtags and customize your hashtags according to your brand.
- Set up an Instagram Shop
Setting up an Instagram shop will give you an advantage as your buyers will be able to buy products from you directly from Instagram. There will be a lot of people viewing and purchasing products from you here, giving you a boost in sales and profit.
That’s all for today. We hope you found this blog helpful and will be able to utilize this information. All the best, be an expert at Instagram Marketing. Stay tuned for more.
We will see you in the next blog…