Ways in which small businesses can improve their social media presence
Small businesses around the world know that social media is here to stay and, in fact, many would be lost without it. You will probably see a lot of success with social media marketing campaigns without looking at the statistics across platforms. Other platforms, such as Instagram have seen how easy it is to create a successful marketing campaign on Facebook, Twitter, and Instagram. You might be ready to try this out now! Now is the time to get into social media marketing. With the benefits, you’ll see that it’s worth the effort. There are many ways to reap the rewards of being active on social media.
Social media is widely used by businesses. It can help improve brand service, allow for face-to-face communication with your customers and prospects, build authority, and drive traffic to your website. Building and sustaining relationships on social media can be difficult. Your strategy should focus on deep conversations, appropriate interactions, and creating lasting memories. To ensure your brand is consistently appearing on social media, you can use a social media style guide to keep track of various elements. These guides are a great way to streamline productivity!
- Choosing the Right Platform
Social networks have experienced explosive growth since Facebook went public in 2012. There are thousands of dedicated sites, such as old classmates, for social activism. So how do you choose the right ones? Experts usually recommend joining the most popular, or starting with one and seeing if that helps achieve your goals. Here are some of the general tips for business owners.
- Facebook is the largest platform, with more than 2.89 billion active monthly users, and it comes with a lot of benefits for businesses. New business owners should check out this guide on advertising on Facebook for some help!
- LinkedIn is a professional networking website that major businesses use to gain trust, build authority, and engage audiences.
- Twitter is a platform that highlights the immediacy of news and trending topics and allows businesses with a predominantly younger audience to stay on top of relevant information as it breaks.
- Pinterest is a fantastic platform for food, fashion &; art businesses. It’s more of a social discovery site than a social networking one, and it drives sales well because so many people are on Pinterest to find new styles or restaurants.
- There is also evidence of increased growth on Snapchat. Despite rumours that the company is in trouble, it has become one of the fastest-growing social media sites with a lot of content coming through daily. Businesses can use Snapchat for various marketing purposes. Some examples include “offering promotions”, and “providing personalized content” to build brand recognition and loyalty.
- Instagram is a social media platform that allows people to share pictures and videos with their friends and the rest of the world. They’ve been around for about 6 years now and have quickly acquired millions of users. They grew massively due to staying true to their original goal – providing a new way for users from all walks of life to express themselves with little friction. Instagram Stories has been wildly popular on social media since its launch. It’s been estimated that it accounts for nearly 1 billion monthly active users.
- Setting a goal
Social Media is a great way to reach nearby customers. There are also many benefits of having a presence on social media and it can benefit your business in many ways. This includes performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more. But to achieve these successfully, you will have to take other steps, like creating a social media strategy that fulfils your goals. You will use a variety of techniques to further your business &; drive sales. Some may be more easily tied to your customer service offering, and others may be more appropriate for developing other aspects or processes. You should know what you want to accomplish with each tactic before adopting them.
Even if you have a goal, your plan of action must be realistic and achievable. Think about what you want to achieve, what is realistic, and how do you plan to go about it. When it comes to social media, everybody has their own role in the team. The person who is responsible for content is the one who can create original, creative posts that will be seen by a wider audience. Create a team and assign roles to them so everyone knows what’s expected.
In order to successfully implement your social media marketing strategy, you should decide on a posting frequency & create a content calendar to plan posts. There are great social media calendar templates that can help you do this.
Before you begin, there are some questions you need answers to, for example, Who will be the audience for your content? Who are you trying to reach? What topics are they interested in? What is the target demographic for your website/blog/etc.? Do you have content already? When will it be published and on what platforms can people find it?
Choose a social media and marketing course with a focus on social research and content strategy to find your audience, reach them and engage them.
- Creating or curating content with your audience in mind
Social media engagement is a tool that can help keep your business running smoothly, but you must make sure you have the right audience in mind. Pack your content with what they like and use a variety of posts to keep them engaged.
If your company is a coffee roaster, your target audience might be interested in articles about brewing techniques and tips, recipes for fancy coffee drinks, etc. While it sounds like a lot of topics to cover, your audience is in fact limited to the specific demographic & their needs. The only way you’ll find what they need is through research (if you don’t already know).
It’s important that your content is high-quality regardless of who your audience is. Audiences are pretty diverse, so try to diversify your content so you can target those people who prefer videos and visuals.
- Automate Posts with Tools
Building your social media following takes time and commitment. Content creators can automate the publishing of their posts up to a month in advance with automation tools such as Buffer, which is also great for scheduling. These tools can save you time because they will allow you to organise and schedule posts in one place. They also make it easier for you to monitor your networks and respond to messages quickly with ease.
- Engage with the Audience
Content is incredibly important on social media. Your objective should be to create content that excites, entertains, and connects with your audience. Creating relationships helps foster customer loyalty and deepen customer engagement.
There are many different ways you can engage with your audience. Some ways include writing comments, responding to feedback on social media, or reaching out to previous customers through email campaigns. We have briefed some points for you to glance over
Comment on posts | Start and participate in conversations | Share relevant information | Share user-generated content (UGC) | Ask and answer questions | Post polls and follow up with the results | Address complaints and criticisms | Show appreciation for customers
- Be Consistent
Social media is a long-term effort where you need to use patience and make sure you’re not wasting your time.
It is important to maintain consistency with the brand and image you are trying to portray across your social media accounts. This can be challenging when multiple people are tasked with posting, which is why assigning a team of social media managers could be beneficial.
As a business, it’s best to limit the number of people posting and make sure everyone has a clear idea of the voice you want to present.
Posting automation tools can save you lots of time and make sure your networks are saturated even when you’re not. Automation should be a crucial part of any social media strategy. It’s about time you started using the right tools for social media. Sure, it will still require some time on your end to monitor what’s happening, but that should be your only part-time job!
In terms of posting frequency, LinkedIn and Facebook are pretty different. For LinkedIn, there’s a recommended posting frequency of no more than three times a day. For Facebook, posts can be up to five times a week. Twitter is a lot different as you’re constantly posting & changing posts. Meanwhile, Instagram allows you to post at a certain frequency while Pinterest seems to allow 11 pins a day.
- Track your progress
Social media use is growing in popularity, and an increasing number of people are active on popular networks every month. Social media marketing is growing in popularity, so you don’t want to waste your time trying to reach an audience everywhere. It’s important to determine the networks that are right for you based on your goals and identify those platforms where your content has a better chance of success.
Referential click-throughs are an important metric to pay attention to if you want to track your progress and determine how active an area in your website or blog is. Other metrics, such as the number of shares and likes will vary depending on what specific goals you want to accomplish with the campaign.
Google Analytics, Facebook Analytics, Keyhole, and Buffer are all valuable tools that you can rely on for metrics- and the list goes on. You can find many other resources like LinkedIn company pages report, Sprout Social, and Twitter analytics by clicking here.
With all the events this year, it’s never been more important to be empathetic to shoppers, build deeper connections, and push a customer-focused strategy. You should focus on getting your products in front of the right people online. This will help you attract customers and keep them well-connected to your brand.